Despite building an increasingly screen-focused world, billionaire tech leaders are keeping their own children away from the tech they helped create.

As far back as 2010, Apple cofounder Steve Jobs told a New York Times reporter his kids had never used an iPad and that, “We limit how much technology our kids use at home.”

Since then, the trend of Silicon Valley billionaires keeping their families away from technology has become even more pronounced, thanks in part to the rise of social media and short-form video.

At the 2024 Aspen Ideas Festival, early Facebook investor and billionaire Peter Thiel joined Chen among the ranks of tech leaders who are setting strict limits on screens. Thiel said he only lets his two young children use screens for an hour-and-a-half per week, a revelation that prompted audible gasps from the audience.

Other tech CEOs, including Microsoft’s Bill Gates, Snap’s Evan Spiegel, and Tesla’s Elon Musk, have also spoken about limiting their children’s access to devices. Gates has said he did not give his children smartphones until age 14 and banned phones at the dinner table entirely. Snap CEO Evan Spiegel, in 2018, said he limits his child to the same 1.5 hours per week of screen time as Thiel. And finally, Musk, who bought the social media company X, formerly Twitter, in 2022, said it “might’ve been a mistake” to not set any rules on social media for his children.

Yet, as the trials against social media companies continue and country after country moves toward legislating what Silicon Valley’s billionaires have quietly practiced for years, the private behavior of the world’s most powerful tech figures stands in contrast to what they’re promoting and building