On the one hand, I really really want it to be a world-changing breakthrough for real this time. I've been losing my dad to Alzheimer's for several years now and even if it's too late for him I would just hope that nobody else has to go through that in the future. On the other hand, knowing that it's someone's business model to jerk at my hope and heart-strings for ad engagement has me more or less ready to fire futurism into the fucking sun