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this post was submitted on 18 Jan 2026
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This is actually the whole idea, right? That having your game free on Epic is good advertising for the game.
It’s just surprising that it works!
The whole idea isn't the advertisement on itself. The idea for the publisher / developer is, to take the money from Epic, as it seems to be a lot. And for Epic this is obviously a reason to get users into the eco-system. That is the basic idea behind it. That games get free advertisement alongside, is a nice bonus effect.
Oh I see, I don’t think I realized Epic paid them for the free games but that seems obvious now that you said it!