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As if it wasn't bad enough that they want me to use a random internet service to add a keyboard to a usb wifi receiver, they have the balls to put this for Firefox users. I clicked out of pure curiosity, as I'm not even remotely interested in involving a corporate internet service in getting my keyboard connected to my computer. This is the message you get now on Logi Options software if you have a Unifying Receiver: 
For the curious: https://logiwebconnect.com
EDIT: some people on the thread have brought up that the error message being displayed for Firefox users is due to the WebUSB API not being implemented by Firefox due to security concerns. This still does not justify having to use a web app to plug peripherals to a PC.
At least keyboards and mouse should be plug and play.
All of my Logitech devices have come pre-paired. It's when you want to add additional devices to an existing receiver that you need the software. The idea behind the unifying receiver was to not require multiple dongles of you wanted to mix and match keyboard and mice.
This could, of course, be solved with a pairing button on the receiver, however instead of software. I had to get the IT department at work to install the unifying software on my work machine so I could pair a new mouse and keyboard.
Even conceptually, this doesn't sound like it is something even remotely helpful or useful
I have a keyboard and mouse in the office and keyboard and mouse at home, all paired to the same dongle permanently plugged into my laptop. I find it pretty helpful and useful.
True, I use a trackball mouse and rather than have separate dongles for that and my keyboard, I paired them and freed up a precious USB slot. Definitely helpful to a lot of people.
At what cost? I don't think it is worth it