other brands of snake oil just say "snake oil" on the label...but you can trust the snake oil I'm selling because there's a label that says "100% from actual totally real snakes"

"By integrating Trusted Execution Environments, Brave Leo moves towards offering unmatched verifiable privacy and transparency in AI assistants, in effect transitioning from the 'trust me bro' process to the privacy-by-design approach that Brave aspires to: 'trust but verify'," said Ali Shahin Shamsabadi, senior privacy researcher and Brendan Eich, founder and CEO, in a blog post on Thursday.

...

Brave has chosen to use TEEs provided by Near AI, which rely on Intel TDX and Nvidia TEE technologies. The company argues that users of its AI service need to be able to verify the company's private claims and that Leo's responses are coming from the declared model.

they're throwing around "privacy" as a buzzword, but as far as I can tell this has nothing to do with actual privacy. instead this is more akin to providing a chain-of-trust along the lines of Secure Boot.

the thing this is aimed at preventing is you use a chatbot, they tell you it's using ExpensiveModel-69, but behind the scenes they're routing it to CheapModel-42, and still charging you like it's ExpensiveModel-69.

and they claim they're getting rid of the "trust me bro" step, but:

Brave transmits the outcome of verification to users by showing a verified green label (depicted in the screenshot below)

they do this verification themselves and just send you a green checkmark. so...it's still "trust me bro"?

my snake oil even comes with a certificate from the American Snake Oil Testing Laboratory that says it's 100% pure snake oil.