I'll say something unexpected: I pay for YouTube. With money! Why?

• I use it every day and I'm a human who likes boosting the things that I enjoy
• I think YouTube's content recommendations are a genuine value-add and not easily replaced
• A cut of my subscription fee goes directly back to the video creators that I watch
• The "premium" encoding levels are actually a substantial improvement to video bitrates
  • Important: the premium bitrate is higher than anything previously offered and probably would not have been otherwise practical to serve for free

So yeah. I personally like YouTube enough to pay for it and I have the financial means to do so. Am I a clown for expressing personal appreciation towards a faceless megacorp? Yes. Yes I am. Constantly trying to win at every transaction in life is a drag though, so I think I'll continue to enjoy getting swindled.