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Here's why more people won't switch to Lemmy.
(vlemmy.net)
A community dedicated to fediverse news and discussion.
Fediverse is a portmanteau of "federation" and "universe".
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I agree that it sounds like your friend doesn't want to put in the effort. But he's right on a couple points. Lemmy is easy to learn and use, but that fact that you have to learn at all will scare most people away. People are used to immediate gratification. Sign up, maybe fill out a 2 sec questionnaire for your interests, enjoy. Lemmy isn't streamlined to that level yet.