submitted 1 month ago by wuphysics87@lemmy.ml to c/asklemmy@lemmy.ml

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In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

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[-] the_abecedarian@piefed.social 33 points 1 month ago

They are effective, but not usually by being convincing. Its usually through saturation so that the first brand that comes to mind when you do need a thing is the one that saturated your market.

Spon con and influencers are more convincing/creating a parasocial connection.

this post was submitted on 24 Oct 2025

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