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submitted 1 week ago by wuphysics87@lemmy.ml to c/asklemmy@lemmy.ml

In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

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[-] DrBob@lemmy.ca 22 points 1 week ago

I think ads are super effective for some demographics. Children are probably the best target market. Teenagers, particularly those who seek external validation or align to external norms are a sweet spot. Old guys like me? No effect whatsoever.

[-] Dave@lemmy.nz 12 points 1 week ago* (last edited 1 week ago)

Brand recognition is important. I have heard for many ads they don't care if you pay attention so long as you hear/see it briefly, because you will be more likely to pick their product later when it's the name you recognise even (especially) if you don't remember why you know it.

[-] bluemoon@piefed.social 2 points 6 days ago

so osmosis? kinda like the consensus people form from being on the internetverse - not knowing just where they picked a fact or perspective up from, but touting it as an obvious fact or perspective that everyone has

[-] DrBob@lemmy.ca 3 points 1 week ago* (last edited 6 days ago)

We sometimes play a game around here where we'll turn off the volume during a commercial and try to guess what they're advertising. It's harder than you might imagine for unfamiliar ads.

this post was submitted on 24 Oct 2025
56 points (100.0% liked)

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