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'Barbie' makes history with $1 billion at the box office
(www.cnn.com)
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this post was submitted on 07 Aug 2023
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This organic marketing campaign thing sure worked out here.
Not sure how organic the marketing was here
I made this comment somewhere else earlier.. the only time I ever heard about it was from my physical therapist that I saw for a couple weeks
she was like "you see all those ads and previews for the barbie movie that's coming out?" "No. I don't usually see any ads or anything and I haven't seen a movie preview in... years"
Also didn't notice any "organic" posts about it on reddit (where I was at the time) or here (I joined at the start of the blackouts). only since opening weekend did I start seeing posts here about oppen/barbie
Don't wanna pull the "are you living under a rock?"-card but I've seen tons of promotional material about it. I read about it when production started he took note because of the director and cast, then nothing for a while but in the months and weeks leading up to the release I saw an increasing amount of ads and press.