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YouTube tests blocking videos unless you disable ad blockers
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What I find most annoying is that it's still not possible to get Premium Lite (Premium without music, offline and background play) because I already have Spotify and don't really need background and offline play. 12 EUR/month is a steep price for just removing ads.
Fair enough, you need to look out for you. If the money would be missed, don't pay the bridge troll. Block ads and be free.
FWIW: YouTube Red was basically what you're asking for and it cost the equivalent of 9 EUR/month. Red wasn't available in Europe so this is a moot point, but that's the rate that YouTube previously valued itself at as a standalone product if you're curious.
They had a pilot project in benelux and nordic countries called Premium Lite for 6,99 EUR/month
Oh! I'd never heard of Premium Lite so I thought you were speaking hypothetically. TIL.
Yeah, that is a lot lower. If they offered that option I'd definitely use it over the $12 one... but I suppose that explains why the pilot never took off, eh?
Probably, such a shame really