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Threads Has Lost More Than 80% of Its Daily Active Users
(gizmodo.com)
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this post was submitted on 06 Aug 2023
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Technology
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I'd argue that the initial sign up week people should not be classified as "daily active users" Lots of people will check something out when it launches, I'd only start measuring actual usage after a month or two.
But shareholders want big numbers.
I don’t know what your talking about 80% is pretty big.
exactly what I was thinking. That big starting number is misleading at best.
And 80 percent of over 100 million users is still 20-30m active users.
You're bad at math (or more likely bad at wording things properly), 80% of 100million is 80 million....
The article says 80 percent of the users left. If you had more context, you would have got what I said.
Yeah. Really those "DAU" numbers should be rolling average numbers per month, because there's far too much user variability even week to week for any data to be reliable.