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YouTube tests blocking videos unless you disable ad blockers
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Most people don't use ad blockers. Link below says 43% use them world wide, as per user reports. Ad blocking is (only) detected in 18% of web sessions on computers among American users. https://backlinko.com/ad-blockers-users
Interesting, most striking is that ad blockers are most prevalently used among age 16-24, I would've expected millenials to be a bit more savvy too.