I just want to add to this that YOU DO NOT HAVE TO BOYCOTT SOMETHING COMPLETELY TO MAKE A DIFFERENCE.

It's absolutely OK if you cannot 100% cut Amazon out of your life. It's OK if you have to buy from them sometimes because it's the only place you can find that particular thing you need.

You just need to stop making them your default. Check somewhere else first. Make that little bit of extra effort to see if maybe a local store has what you're looking for.

If you reduce your spending on Amazon by 80%, that's still a huge reduction. If enough people do that, they'll be in serious trouble. And it's a lot more manageable than an all or nothing boycott.

And if we could convince a hundred million people to reduce their spending Amazon by just 10%, that would have far more impact than a hundred thousand people cutting them out entirely. It's better to set a lower standard that more people can engage with, especially because the more people develop that habit of not always going to Amazon first, the more it's place in their lives will continue to shrink.

I call this "soft boycotting". Reduce rather than remove. It's far more sustainable as an option in your every day life, and it encourages people to actually engage with boycotting instead of writing it off because it feels like an impossible commitment.