I find that one really funny because yeah as a pagan it is my most solemn holiday of the year, I light a candle for my dead loved ones and have a nice little chat with them hoping they can hear it somehow. You know, normal stuff people do to honor the dead.

ETA: It also marks the beginning of the season of death, where the days keep getting shorter, it keeps getting colder, and life rapidly winds down for the winter. It's a good time to reflect on endings and to remember that endings lead to new beginnings.