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If doing it the "wrong way" is cheap and works well, then perhaps it's not the "wrong way."
There are many companies (and researchers and hobbyists now) who are doing this stuff other than OpenAI, at this point. They just broke the ice and showed what was possible.
I just explained that it's not cheap. It costs far more to buy a cheap car and do constant maintenance than it is to buy the mid tier car without much maintenance. That's what's happening with AI right now, we're buying the cheap car and paying for it in labor and development costs. I'm saying that the right way is to buy the more expensive one, which will be cheaper in the long run.