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this post was submitted on 05 Oct 2025
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I feel like this is a piece Microsoft put out there to try to make the price increase feel justified.
I have to imagine they're around the cut even point with $240/year for gamepass (given that's four "AAA" games a year). With the price hike to $360/year, they're assuming the average user would normally buy 6 games per year at full price. I just don't think that's the average gamer, but I could be wrong.
Actually remember seeing some numbers on this a while ago and I was pretty shocked at how few games the average person buys. Like median ps3 owner bought 7 games over the life of the entire console.
From looking around google quickly it looks like the average for ps4/5 is 6-10 depending on region.
So if someone stays subscribed to the service for the life of the console then Microsoft comes out way ahead compared to just selling games, I would guess
Yeah, it's possible that the group who would buy gamepass arent the norm and they'd normally buy 10+ games. But even then, they'd have to be buying 10+ games a year within the gamepass library to be canabilizing sales.
Either way, they picked a really bad time given the state of the world to be raising prices by 50%.