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For the First Time in 133 Years, Maxwell House Rebrands as “Maxwell Apartment” (news.kraftheinzcompany.com)

submitted 1 week ago by RotatingParts@lemmy.ml to c/nottheonion@lemmy.world

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cross-posted from: https://lemmy.zip/post/50028199

Its wild that this is not The Onion or satire. Thats a press release on a corporate website.

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[-] fantacyde 5 points 1 week ago* (last edited 1 week ago)

It is all about a limited 4 canister bundle of coffee bought via Amazon, marketed to last a year or "12 month lease", saving people from having to order coffee somewhere.

These canisters say Maxwell Apartment on the front face. This visual change seen in only this bundle is the actual rebranding.

this post was submitted on 01 Oct 2025

246 points (100.0% liked)

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