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For the First Time in 133 Years, Maxwell House Rebrands as “Maxwell Apartment” (news.kraftheinzcompany.com)

submitted 2 days ago by RotatingParts@lemmy.ml to c/nottheonion@lemmy.world

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cross-posted from: https://lemmy.zip/post/50028199

Its wild that this is not The Onion or satire. Thats a press release on a corporate website.

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[-] theparadox@lemmy.world 3 points 2 days ago

It's "Limited Time"?

The limited-time rebrand to Maxwell Apartment delivers the same delicious taste, aroma, quality and ingredients – in fact it’s all the same except the name. An extension of the brand’s “Good to the Last Drop” platform, Maxwell Apartment is one of two campaigns debuting from the coffee brand this fall as it continues to emphasize its dedication to rich, consistent flavor people can count on while doubling down on offering the best value in coffee.

[-] fantacyde 1 points 2 days ago

It is all about a limited 4 canister bundle of coffee bought via Amazon, marketed to last a year or "12 month lease", saving people from having to order coffee somewhere.

this post was submitted on 01 Oct 2025

243 points (100.0% liked)

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