243

For the First Time in 133 Years, Maxwell House Rebrands as “Maxwell Apartment” (news.kraftheinzcompany.com)

submitted 2 days ago by RotatingParts@lemmy.ml to c/nottheonion@lemmy.world

43 comments fedilink hide all child comments

cross-posted from: https://lemmy.zip/post/50028199

Its wild that this is not The Onion or satire. Thats a press release on a corporate website.

you are viewing a single comment's thread
view the rest of the comments

[-] kudra@sh.itjust.works 72 points 2 days ago

This is the first time on Not The Onion I've genuinely been flabbergasted that it really wasn't from The Onion.

I guess they've calculated that people will react with similar incredulity and thus brands awareness, but still, wtf.

[-] Monument@lemmy.sdf.org 14 points 2 days ago

The limited-time rebrand to Maxwell Apartment […] is one of two [marketing] campaigns debuting from the coffee brand

It’s just advertising.

this post was submitted on 01 Oct 2025

243 points (100.0% liked)

Not The Onion

18258 readers

1938 users here now

Welcome

We're not The Onion! Not affiliated with them in any way! Not operated by them in any way! All the news here is real!

The Rules

Posts must be:

Links to news stories from...
...credible sources, with...
...their original headlines, that...
...would make people who see the headline think, “That has got to be a story from The Onion, America’s Finest News Source.”

Please also avoid duplicates.

Comments and post content must abide by the server rules for Lemmy.world and generally abstain from trollish, bigoted, or otherwise disruptive behavior that makes this community less fun for everyone.

And that’s basically it!

founded 2 years ago

MODERATORS

kescusay@lemmy.world