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For the First Time in 133 Years, Maxwell House Rebrands as “Maxwell Apartment”
(news.kraftheinzcompany.com)
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And that’s basically it!
It’s the Cracker Barrel all over. It’ll raise some brand awareness. Besides, Maxwell Brothel didn’t test well in some locations.
Cracker ~~barrel~~ pint.
Peppermint schnapps?
Did they try Maxwell Concentration Camp?
It's in direct competition with The Bunny Ranch Cafe and others in the outskirts of Nevada.