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[-] JumpyWombat@lemmy.ml 91 points 1 week ago

The total allegedly includes subscriptions to Disney+, Hulu and ESPN. That falloff reportedly marked a 436 percent increase over the usual churn rate for the service.

So 317.000 users would have cancelled anyway and the actual protest was 1.3 million. If my googling is right, in total there are ~207 million subscribers.

Summarizing, they lost the 0,6%. Much more that what I expected, but hardly noticeable. I'd love to know how many already subscribed back.

[-] Ilovethebomb@sh.itjust.works 5 points 6 days ago

I suspect they'd have lost a lot more if this dragged on longer, he was back in a few days.

[-] tyler@programming.dev 44 points 1 week ago

It’s noticeable when you look at the price of the subscription. That’s almost $300 million.

[-] JumpyWombat@lemmy.ml 29 points 1 week ago

Calculate the 0.6% of your wage: that’s what $300M is for them.

[-] sexual_tomato@lemmy.dbzer0.com 22 points 1 week ago

My wage doesn't have a cost of goods sold line item. If I take in $5b and make $5.5b in revenue, $300m is > 1/2 of my net profit

[-] JumpyWombat@lemmy.ml 1 points 6 days ago

True, but if you stop working your income drops to 0, while if Disney stops working, it still owns billions in assets.

[-] fmstrat@lemmy.nowsci.com 1 points 6 days ago

This is flawed thinking. There is no "them" with a huge salary. The people making decisions are salaried or invested employees, and their livelihood depends on the stock regardless. There isn't "one guy" that this hits, like it would with a salary, there's thousands of investors which must be appeased.

Also, it's likely many of those canceling were people who didn't use the service as much as power users, which means they're losing the cheapest to maintain customers (industry insight, no research to back this up, to be clear).

If we had boycotts and cancelations even a quarter this big across other media giants, our media would be a far better place.

[-] tyler@programming.dev 46 points 1 week ago

That loss affects their stock price, their future outlook, what things they choose to fund, and how much they spend on advertising and trying to recover from this PR disaster.

[-] JumpyWombat@lemmy.ml 15 points 1 week ago

I’m sure that lots of managers are having lots of meetings to discuss what happened, and that’s probably the hardest hit they had: noise.

The revenues will be slightly impacted but they will hardly notice it on quarterly reports.

Does that impact the company value? I don’t think so.

[-] calliope@retrolemmy.com 10 points 1 week ago

A previously-posted Gizmodo article said

Kabas reports that 1.7 million was 436% above a subscriber loss that’s typical for the same period

Which I thought was very useful.

[-] cygnus@lemmy.ca 5 points 1 week ago

If my googling is right, in total there are ~207 million subscribers.

This says 128M, which seems far more plausible. https://variety.com/2025/tv/news/disney-stop-reporting-subscriber-numbers-disney-plus-hulu-espn-1236480413/

[-] JumpyWombat@lemmy.ml 8 points 1 week ago

Yes, but I looked up Disney+, Hulu and ESPN combined.

[-] cygnus@lemmy.ca 3 points 1 week ago

I don't think those numbers are additive like that - you'd be double-counting people.

[-] meliante@lemmy.pt 3 points 1 week ago

They pay more than once as well?

[-] cygnus@lemmy.ca 3 points 6 days ago

True - I guess it depends on whether we're defining "subscribers" as people or total paid accounts.

[-] meliante@lemmy.pt 2 points 6 days ago

Corporate says the biggest number.

[-] Holytimes@sh.itjust.works 1 points 6 days ago

Total paid account is the number that gets counted. That's what a subscriber is after all.

[-] cygnus@lemmy.ca 1 points 6 days ago

Should cable subscribers be counted 200 times, once for each channel?

[-] Eq0@literature.cafe 4 points 1 week ago

Consider that the full number is world wide. How many of them are US based or US involved?

[-] JumpyWombat@lemmy.ml 4 points 1 week ago

No idea, but of Disney+, Hulu and ESPN, only Disney+ is available in the EU and it gets only a small fraction of the market.

this post was submitted on 30 Sep 2025
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