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What Reddit Got Wrong
(www.eff.org)
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I think it would be symbiotic to have both. A free api that serves ads and a paid api that doesn’t.
Then for the free tier, let the 3pa make a cut of that ad revenue.
You could then have an app like Apollo that gets paid if ads are shown or pays for no ads. The 3pa can pass that choice off to the user.
Non-user facing things like bots and data mining would need to use the paid app tier.