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Google admits the open web is in ‘rapid decline’ (www.theverge.com)
submitted 1 month ago by artifex@piefed.social to c/technology@lemmy.world
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For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)

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[-] skulblaka@sh.itjust.works 5 points 1 month ago* (last edited 1 month ago)

That's basically unenforceable unfortunately. Search engines are effectively made to be gamed by the way they function. SEO up to a certain point is what makes your website actually findable, it has just gotten out of hand.

this post was submitted on 08 Sep 2025
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