This is literally worse than nothing. It takes until the 2nd paragraph of their corporate-sanitized message before we read:

WE RECENTLY POSTED AN ITEM ON SOCIAL MEDIA [...] THAT WAS EASILY OPEN TO MISINTERPRETATION [...]

"NEVER AGAIN” CAN'T ONLY MEAN NEVER AGAIN FOR JEWS

Actually, that seems to be extremely difficult to misinterpret. It's a very simple, powerful message, that's actually not political at all. To let others make it political, you're really saying " never again, unless it's hard".