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Filed just yesterday, September 2nd 2025.
STEAM FRAME™ trademark registration is intended to cover the categories of computer hardware; computer networking hardware; computer peripherals; computer hardware and computer software for the reproduction, processing, and streaming of audio, video, data, text, and multimedia content.
https://uspto.report/TM/99370857
STEAM FRAME™ trademark registration is intended to cover the categories of computer game consoles for recreational game playing; video game consoles; video game accessories, namely, controllers for video games.
If PC customization was casualized, you might end up with more choices. If people are mentally blocked from putting together a custom system due to fear, that disincentives companies from being in the market. I know that I would consider the odd upgrade every couple of years, if FUD wasn't making that feel like a bad thing to try.
Maybe. I'm not against the idea. A new form factor could be good.. But if it's just to make it more 'casual', imho I find what we have already casual enough.