465
Filed just yesterday, September 2nd 2025.
STEAM FRAME™ trademark registration is intended to cover the categories of computer hardware; computer networking hardware; computer peripherals; computer hardware and computer software for the reproduction, processing, and streaming of audio, video, data, text, and multimedia content.
https://uspto.report/TM/99370857
STEAM FRAME™ trademark registration is intended to cover the categories of computer game consoles for recreational game playing; video game consoles; video game accessories, namely, controllers for video games.
Plus it would probably heavily limit your hardware choices unless all hardware vendors jump in. If not a lot do so, you might as well just stick to prefabs.
Personally I don't see the benefit. PC building really is already simple enough. It's just people's mentality that keeps them back. You really have to something dumb to break anything except maybe with some CPU socket designs So if they would fix that last pain point we are already there basically.
If PC customization was casualized, you might end up with more choices. If people are mentally blocked from putting together a custom system due to fear, that disincentives companies from being in the market. I know that I would consider the odd upgrade every couple of years, if FUD wasn't making that feel like a bad thing to try.
Maybe. I'm not against the idea. A new form factor could be good.. But if it's just to make it more 'casual', imho I find what we have already casual enough.