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this post was submitted on 20 Aug 2025
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To reiterate other points in the thread: they used to be pretty good and Canadian.
But in 2014, they were bought out by Burger King and the quality absolutely plummeted. Their coffee supplier went to McDonalds, and all the baked goods are now frozen rather than fresh; making them stale
They've cut enough corners that the brand is now associated with low tier trash. But because they used to be Canadian, and still try to market themselves as Canadian, it's become offensive. This is not what Canadians want to associate themselves with anymore
I agree with most of your points, but the quality went down wayyy before 2014. My mom worked there in the early 2000s when everything was made in house. By the time I started my first job there in 2008/2009, absolutely nothing was made in house. Around 2010/2011 is when they got rid of the last semi fresh item - the muffins would be made with frozen dough, but they switched to bringing in fully baked frozen muffins that go in a high powered microwave (essentially) for about 3 minutes.
The coffee swap was definitely the last straw though. Their new coffee is worse than garbage.