Because for this to work long term we need adoption. Protocols only work if there is large adoption, which means making all this comprehensible to more than just the tech nerds that are really into it. Plus isn't the whole idea to get everyone to start using these open protocols so we can make the internet a more open place? It defeats the point if we essentially just make this in to a niche silo too.

Also, I think "fediverse" is really bad branding. It makes this whole thing feel too close to those crypto-scammers.