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Why It's OK to Block Ads (2015)
(blog.practicalethics.ox.ac.uk)
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this post was submitted on 18 Aug 2025
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there were so many fucking ads online in the late 90s
and you couldn't block them because they were either served from the same domain or used the same plugin as the content and it was an all-or-nothing thing
all those goddamn blinking gifs with "click here" and "you're our millionth visitor", and the pop-ups, and the flash bars with "shoot the ducks"...
that was 3.0
considering that "web 2.0" is widely accepted to be "the social web", where the focus was on user contribution and interoperability... no.
maybe i'm getting my html versions mixed up with my buzzwords
a lot of those came up in the late 90s early 2000s though. the early 90s were mostly just text based pages.
yeah, but as soon as the web actually had enough traffic to take off the ads were everywhere. before 1996 it was basically just a prototype.