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Should Hyundai Just Spin Off An IONIQ Sub-Brand?
(cleantechnica.com)
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They're still owned by the same people. Hyundai kept flip flopping on if they're allowed to share the same building, or if they have to be distinct buildings. But they're typically still part of the same lot, just not in the same building.
Hopefully they'll keep the nice people in the Genesis dealers, and leave the assholes in the Hyundai side. I swear the staff at their stores are the biggest thing holding the brand back at this point.