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[-] fiat_lux@kbin.social 12 points 1 year ago* (last edited 1 year ago)

It's also the exact same reason I'm not surprised News Corp is doing it. The Rupert Murdoch tabloid trash media conglomerate. The Australian national division news.com.au has hard-hitting headlines like this example from today:

Macca's(*) brings back popular item

(* Macca's is the Australian nickname for McDonalds. McDonalds loves using it as a brand mechanism to reaffirm its brand personality of familiarity, casualness and fun)

this post was submitted on 31 Jul 2023
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