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submitted 6 days ago by usernamesAreTricky@lemmy.ml to c/196

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[-] usernamesAreTricky@lemmy.ml 5 points 6 days ago* (last edited 6 days ago)

Plus beef is a large emitter to climate change. They've spread tons of disinformation on this to keep its consumption and production up. The industry is reaping what they've sowed

The US beef industry is creating an army of influencers and citizen activists to help amplify a message that will be key to its future success: that you shouldn’t be too worried about the growing attention around the environmental impacts of its production.

In particular, it would like you not to be especially concerned about how meat consumption needs to be reduced if we are to avoid the most violently disruptive forms of planetary heating (even if all fossil fuel use ended tomorrow).

https://www.theguardian.com/environment/2023/may/03/beef-industry-public-relations-messaging-machine

this post was submitted on 24 Jul 2025

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