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submitted 6 days ago by usernamesAreTricky@lemmy.ml to c/196

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[-] UnderpantsWeevil@lemmy.world 12 points 6 days ago

Droughts, complicated by climate change, result in US beef herd hitting historic low

In major cattle states, ranchers have been coping with intense precipitation events, followed by long stretches with no rain.

A lot of these high prices are coming from supply constraints as the real cost of producing a mutilated edible cow carcass rises in the face of shrinking pastures and depleted water reserves.

This is only profitable when the excess supply of cattle you're paying to lose is outrun by the gross profit in sales. And higher prices deplete your customer base, which means you're still losing sales even as your margins on the surviving slaughterable calfs rise.

This isn't "good" for the industry as a whole, even if there are a few well-positioned winners.

[-] usernamesAreTricky@lemmy.ml 5 points 6 days ago* (last edited 6 days ago)

Plus beef is a large emitter to climate change. They've spread tons of disinformation on this to keep its consumption and production up. The industry is reaping what they've sowed

The US beef industry is creating an army of influencers and citizen activists to help amplify a message that will be key to its future success: that you shouldn’t be too worried about the growing attention around the environmental impacts of its production.

In particular, it would like you not to be especially concerned about how meat consumption needs to be reduced if we are to avoid the most violently disruptive forms of planetary heating (even if all fossil fuel use ended tomorrow).

https://www.theguardian.com/environment/2023/may/03/beef-industry-public-relations-messaging-machine

this post was submitted on 24 Jul 2025

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