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[-] seeaya@lemmy.world 31 points 4 weeks ago

Apple’s actually somewhat of an exception here. They actually make most of their profit from hardware, not services. In the first half of this year, Apple has made $167 billion in product sales, and $53 billion in services sales. Their cost of sales for products was $103 billion for products, and $13 billion for services. That gives $64 billion in profit from products and $40 billion in profit from services. So about 62% of Apple’s profit comes from product sales.

Teardown reports of iPhones indicate that an iPhone 15 costs $423 to make but costs $799, giving a profit margin of about 47%. This doesn’t account for shipping though, so the actual margin will be a bit lower.

Apple profits source Teardown source

[-] otacon239@lemmy.world 8 points 4 weeks ago* (last edited 4 weeks ago)

I stand corrected. You learn something new every day.

Now I wonder how directly their marketing and development budgets factor into their spending. They’re one of the few places with a brick and mortar store still and they push a lot of new stuff as fast as they can.

this post was submitted on 07 Jul 2025
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