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Nearly half of Americans say tipping has ‘gotten out of control’
(www.independent.co.uk)
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There is a psychological term for it but essentially we as humans are fucking dumb when it comes to money and even though we tip, a higher price on the menu hits us differently than a lower price with a 20% tip later.
Iirc the experiment was done under different types of service as well and consistently across the board people preferred to see a lower price even though the overall cost was the same.