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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 2 years ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world

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If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[-] Death2lois@lemmy.one 71 points 2 years ago

Imagine after the 3rd party apps are killed!

[-] Banzai51@midwest.social 57 points 2 years ago

Even if Reddit does negotiate manageable rates for "non profit" 3rd party apps (lol), wait until Reddit users figure out they still can't access NSFW content except from the Reddit official app and the new Reddit layout. Break out the popcorn.

[-] squid010@beehaw.org 40 points 2 years ago

redditors around the world pounding their fists on tables

let us jerk, let us jerk!

[-] mmmcheesums@lemm.ee 36 points 2 years ago

I truly never realized how many people used Reddit for porn until this happened

[-] Magrid@lemm.ee 33 points 2 years ago

probably a good 40/50 percent of reddit user use it only for corn lmao

[-] Banzai51@midwest.social 38 points 2 years ago

Nebraska and Iowa lust intensifies.

[-] BeMoreCareful@lemmy.world 11 points 2 years ago

Yeah, sway in the wind just like that. You know what I like.

[-] TDSP@lemmy.world 11 points 2 years ago

Don’t forget Illinois! We lead the nation some years in… corn

[-] Archer@lemmy.world 3 points 2 years ago

Your governors certainly enjoy giving it to the people

[-] samus12345@lemmy.world 17 points 2 years ago

The internet is for corn!

[-] minimar@lemmy.world 5 points 2 years ago

Sorry, Kate!

[-] samus12345@lemmy.world 4 points 2 years ago

I masticate!

[-] Cobe98@lemmy.world 11 points 2 years ago

Ooh show me your kernel.

[-] EsotericEmbryo@lemmy.world 4 points 2 years ago

Linux users salivate

[-] Magrid@lemm.ee 1 points 2 years ago

[-] Ataraxia@lemmy.world 8 points 2 years ago

I don't care if they fix all of that. I don't care about nsfw so it's no motivator but even if they offered to pay me I wouldn't go back. Not worth the consequences.

[-] randon31415@lemmy.world 11 points 2 years ago

The main draw was that people using 3rd party apps didn't see (reddit's) ads. If 10% of apollo's users go to the official app, that is 10% that are seeing ads were they didn't before.

[-] GhostedIC@lemmy.world 25 points 2 years ago

Bit of a catch-22, because reddit is also counting all those 3rd-party users as part of their userbase when talking about how many users they have. These 3rd party app users also generate some of the content that draws undiscerning users to open reddit and view ads on the way.