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Netflix will show generative AI ads midway through streams in 2026
(arstechnica.com)
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this post was submitted on 14 May 2025
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Soo... the ad income is higher than the energy costs of gen. AI? They lied about the pennies per visit? 😢
Also, 🏴☠️
Netflix showed time and time again that they are shit at counting money. I wouldn't be surprised if it turns out they're losing money on those ads but will do them anyway because managers eat the worst possible hype for breakfast.
I higly doubt they generate a custom ad per viewer, it's probably per show which can be re-used.