937
Netflix will show generative AI ads midway through streams in 2026
(arstechnica.com)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 14 May 2025
937 points (100.0% liked)
Technology
70048 readers
3525 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related news or articles.
- Be excellent to each other!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
- Check for duplicates before posting, duplicates may be removed
- Accounts 7 days and younger will have their posts automatically removed.
Approved Bots
founded 2 years ago
MODERATORS
These ads will most definitely not be generated on-the-fly; too risky and too costly. They'll be pre-generated and pre-approved AI-generated videos.
Imagine a collection of videos like that AI Coca Cola commercial (but for a soon-to-be-cancelled Netflix series instead of a soda), with a dozen different versions of it made for each "user archetype" Netflix identifies. That's going to be how Netflix implements this.