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The Elder Scrolls IV: Oblivion Remastered on Steam
(store.steampowered.com)
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Crazy marketing and release strategy for this one, making it just vague enough to inspire drama between those-who-believe and those-who-didn't; from what I can tell, it has generated A LOT of interest, and the Steam numbers are super high right now. We might see more of these slow-leak-surprise-drop releases going forward, based on the success of this.
Brilliant marketing trick: Keep people waiting for the next game in the huge blockbuster series for 14 years and they'll be eager for whatever they get