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58% Of PC Gaming Revenue Came From Microtransactions In 2024 - Insider Gaming
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But is the overall market growing? What I'd love to know is if less people are playing non-MTX games now than before, or if we're just getting more people staying to play games and they happen to be drawn to MTX games, ie. a broader target market, in the same way we saw mobile gaming explode with people who never played games before.