What are you doing? Why are you swinging on someone clearly with you?

Gosh, Melvin, what a hero you are.

Read your comment back to yourself.

I’m not talking about personal actions. I personally believe in equality and I wish I could do more about that even if there are all sorts of personal reasons that’s difficult for me.

Corporations don’t believe anything. They’re just profit optimizing machines. They were doing rainbow capitalism when they thought it would be more profitable and now that they think the opposite is more profitable, they’ll do that. It’s as simple as that and hoping corporations would be allies in a fight for equality was always based on a misunderstanding about power.

It’s not like corporations don’t have power that can resist government action. Look at how effectively they’ve evaded taxes and regulations. The big international ones can threaten to take their ball and leave if they don’t like a country’s policies. And that’s when they don’t just bribe politicians to change them.

The workers at those companies are people though. Labor organizing was always going to be necessary to build up power for change. Not saying it’s easy and I can’t fault someone for worrying about losing their job, but if resistance was going to happen anywhere that’s where it would be. Not in boardrooms or alone in a booth.

But there’s the difference. It’s one thing to have convictions but not the means or courage to act on them. It’s another thing to have power, but lack convictions beyond whatever is currently convenient. The former could overcome those obstacles given the right circumstances. The latter never will.