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From a Lufthansa mail titled ”you are eligible for an upgrade"
(lemmy.dbzer0.com)
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
This isn't really that uncommon, some airlines do similar (American I believe gave me this option on my last flight) and a lot of hotels and cruise lines do it. You are essentially bidding on available upgrades. The email wording is pretty tone deaf and the labels on that graphic are not the best (it's trying to show if your bid has a high chance of winning an upgrade or not) but on the whole it's a decent system to fill unused upgraded seats/rooms and in theory opens up lower seats for folks to use that otherwise wouldn't be able to afford them.