233
Google To Allow Double Serving Ads. (www.seroundtable.com)
submitted 2 days ago by Tea@programming.dev to c/technology@lemmy.world
65 comments fedilink hide all child comments

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with double serving ads earlier and now it is officially going to be allowed.

you are viewing a single comment's thread
view the rest of the comments
[-] deegeese@sopuli.xyz 11 points 2 days ago

The real group getting screwed here are advertisers who used to get free protection against their campaigns running with excessive frequency.

This change lets Google burns their customers ad budgets of a bunch of junk duplicate impressions.

this post was submitted on 31 Mar 2025
233 points (100.0% liked)

Technology

68187 readers
3373 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws