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As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch (techcrunch.com)

submitted 2 years ago by adonis@kbin.social to c/fediverse@lemmy.world

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As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

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[-] User_4272894@lemmy.world 373 points 2 years ago

I can fathom no world where you'd want to trade away a multi billion dollar brand for a new brand you literally can't SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?

"Follow me on Twitter" becomes "follow me on X"? "You should tweet that" becomes "you should X that"? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn't look so threatening on the next iteration?

It's a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.

[-] teolan@lemmy.world 102 points 2 years ago

“You should tweet that” becomes “you should X that”

"You should X-create" that

[-] teolan@lemmy.world 112 points 2 years ago

And a tweet becomes an "X-cretion"

[-] notapantsday@feddit.de 69 points 2 years ago

X-crement

[-] callmepk@lemmy.world 15 points 2 years ago

And retweet it become X-Forwarded-For it

[-] model_tar_gz@lemmy.world 47 points 2 years ago

It’s just a new form of messaging called X-communication.

oh wait.

[-] mauns@lemmy.world 27 points 2 years ago

It's inspired by all the X-Twitter employees

[-] Hiccup@lemmy.dbzer0.com 10 points 2 years ago

We're witnessing an X-tinction event in real time.

[-] Voli@lemmy.ml 18 points 2 years ago

Ain’t X-ing a term for cutting something out of your life ?

[-] sheilzy@lemmy.world 11 points 2 years ago

Yes, and I was thinking how confusing it could be. A: "Hey, did you see that trend on X?" B: "What? No, I don't talk to my ex anymore."

[-] azura@lemmy.world 42 points 2 years ago

I should X that sounds like I should delete/close that. How apt.

[-] shukufuku@lemmy.ml 14 points 2 years ago

Twitter is my ex

[-] WhoRoger@lemmy.world 11 points 2 years ago

To me it sounds like axe.

"Yep, brilliant. Axe it."

[-] rm_dash_r_star@lemm.ee 26 points 2 years ago

The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn’t look so threatening on the next iteration?

Haha, I know the most appropriate iteration, a red background with the X in a white circle.

[-] Tyfud@lemmy.one 15 points 2 years ago

Perhaps with each corner of the X at a 90 degree angle clockwise? You know, to add style points.

[-] ttmrichter@lemmy.world 19 points 2 years ago

[-] IanM32@lemmy.world 8 points 2 years ago

It makes the X go faster, everyone knows that.

[-] ttmrichter@lemmy.world 11 points 2 years ago

[-] Mars2k21@kbin.social 14 points 2 years ago

Its a terrible rebrand that pretty much comes because of Elon's impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I'll have fun calling tweets "xeets" for a good week.

[-] player1@sh.itjust.works 6 points 2 years ago

“Hey bros wanna see me light $40 billion on fire?”

[-] dangblingus@lemmy.world 6 points 2 years ago

The Kingdom of Saudi Arabia spent good money to never have an Arab Spring again.

[-] FoxBJK@midwest.social 1 points 2 years ago

Which is nuts because they have a nationwide content filter and could just blacklist Twitter and be done with it in 5 minutes.

[-] Bogasse@lemmy.world 3 points 2 years ago

It must be so horrible working "with" him. You're trying to build something and every morning you must be frightened to see Elon hanging on a ladder because he thought it was so funny to draw dicks everywhere on the building, which would have you cancel everything you are working on.

[-] Urbanfox@lemmy.world 1 points 2 years ago

I've worked in a founder led business and this is why I quit.

I'd spend forever working on a project to build a satellite site then suddenly we don't want that anymore - bin the recipes we want a full main site redbrand.

Bye.

[-] Bogasse@lemmy.world 1 points 2 years ago

Feel you, I've been working with this kind of person but he was pushed away a few weeks after my arrival. He still had time to make an impression though, his genius move was to tell each team that the others hated them, which had no effect because we talked to each others...