Most companies implement for malicious link control. They can actively scan as needed and they can prevent users from going to any links deemed malicious. It also adds tracking for amount of clicks on a specific URL. There are more nefarious uses that others have stated redirection for paid links to them and user profile building for ad targeting
Addendum: Yes we know that you think ml/hexbear/grad are tankies and or .world are a bunch of liberals but it gets old quickly. Try and come up with new material.
Most companies implement for malicious link control. They can actively scan as needed and they can prevent users from going to any links deemed malicious. It also adds tracking for amount of clicks on a specific URL. There are more nefarious uses that others have stated redirection for paid links to them and user profile building for ad targeting