It is more than a bit of a fallacy, but the general idea is that any product worth using will distinguish itself. Whereas the products that spend vast amounts of money on advertisement "can't stand on their own".

Like I said, it is a fallacy that insists companies should pull themselves up by their bootstraps and ignores the reality of the landscape these days.

THAT said: nordvpn goes REALLY hard on the advertisements and is still one of the more popular/few remaining big sponsors for podcasts and influencers. And THAT gives me pause because it has generally been shown that those are horrible venues for "getting a product out there" and mostly exist to take advantage of parasocial relationships. And, based on the linus media group leaks and corroboration from various twitch streamers, the big outfits are asking for a LOT of money per sponsorship spot.

And considering there is no way to really vet a VPN and you are inherently trusting them to do what they say they do (or do the good version of what they don't even bother to talk about)...

The number of leads youtube/podcast advertising generates is not that impressive, the number of leads that become buyers is even less impressive. When a company spends too much on this type of advertising for a product that is not "premium"(meaning overpriced shit), it casts a shadow of doubt on where they get their revenue.

My experience with products that lean so heavily into the sponsors is that they're usually mediocre in terms of your overall choices. Basically, the ads kind of give me bad vibes. I admit, it's not a rational judgment, but I won't go out of my way to find out if NordVPN is actually good when there are alternatives.

If many people feel the same way, it may be evidence that sponsors are an outdated method of advertising.