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“Awful”: Roku tests autoplaying ads loading before the home screen
(arstechnica.com)
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this post was submitted on 17 Mar 2025
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I think the issue is they hit market saturation and haven't been able to develop any real revenue streams beyond the sale of devices (which is one time cost while maintenance and development constantly drain them of any profit).
I suspect the increased enshitification is because they need other revenue streams. Just take a look at their stock price and it doesn't paint a great picture for them.