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“Awful”: Roku tests autoplaying ads loading before the home screen
(arstechnica.com)
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this post was submitted on 17 Mar 2025
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For years I was a big fan of Roku. It represented a better value alternative from the big corporations pushing their own agenda like Google, Apple, Samsung, and Amazon. They made products that were intuitive and user oriented and carved out a very nice and stable market share for themselves because of it. Now they're just leveraging their hardware relationships to transform the software into something terrible.
I used to look for tvs with Roku built in. Now I've disabled Roku features from my smart TVS and use a separate streaming device.
I think the issue is they hit market saturation and haven't been able to develop any real revenue streams beyond the sale of devices (which is one time cost while maintenance and development constantly drain them of any profit).
I suspect the increased enshitification is because they need other revenue streams. Just take a look at their stock price and it doesn't paint a great picture for them.
How did you disable the Roku OS?
I think it depends on the model, but there should be something in the power settings to change the startup device. I did a factory reset first to clear any network settings or user data, skipped the setup, and set it to startup on the HDMI input.