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Leaked Apple meeting shows how dire the Siri situation really is (www.theverge.com)
submitted 7 months ago by Xatolos@reddthat.com to c/technology@lemmy.world
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  • Apple's progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
  • At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as "ugly."
  • Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
  • Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple's marketing division over showcasing incomplete features.
  • Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
  • Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
  • Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
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[-] Oisteink@feddit.nl 48 points 7 months ago

How is this bad news? Dire situation?? They are not where they want to be with this “feature” so they delay it. Sounds like a smart move. Probably second best option to just dropping it

[-] homesweethomeMrL@lemmy.world 9 points 7 months ago

Exactly. I thought the article was going to be about how they've been shoe-horning "Apple Intelligence" into recent updates, which everyone turns off immediately. Instead it's:

The company has officially delayed features first promised last June intended to modernize Siri and give Apple a much-needed boost in the AI race.

HA! First of all the "AI race" is an ass-grabbing competition between insane corporate overlords who can't wait to burn another hundred billion on something that doesnt' work.

Secondly, last June was still in the bubble of AI hype when everyone and their dog was forced to comment on it ortherwise the idiot herds would affect stock price.

Thirdly, this isn't about Apple not getting something to work, this is about Apple understanding what an abysmal shitshow the generative AI functionality is, and trying to land the plane before anything else catches fire.

Ridiculous.

this post was submitted on 16 Mar 2025
453 points (100.0% liked)

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